TaxRates Funnel

The former TaxRates.com rate file checkout process was in dire need of aesthetic and functional improvement from the original, vanilla, ecommerce plugin. Due to the importance and time constraint of this project, I had to act quickly and concept, wireframe, prototype (paper), test, iterate and repeat in order to prove progress. Within a few short weeks of launching and fine-tuning, conversions went up by over 200% and has continues to perform consistently (with some predictable fluctuation)! To this day, minor modifications are being made to the checkout process as analytics tell my team and myself how a user is behaving and what we can do to improve that experience.

Launch project.

Next Project